In the year 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift which operated on compressed air. The name Genie originated from the "magic in the bottle" which was used to lower and raise the hoist. This mechanism really impressed customers and therefore, the name was born.
Genie expanded operations and established itself into different new markets, since the need for work lifts and platforms grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself recognized in many new markets. Like for example, Genie went into manufacturing man-lifts, articulated booms, light towers stick booms and telehandlers.
Because of the economic downturn in the start of the 2000s, Genie decided to secure a partner who held the same values. They partnered up along with Terex Corporation. This company has a history obtaining equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was only decided after the first few years following the sale. Therefore, all Genie machinery continue to be sold under the Genie brand.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work practices which have made Genie a trusted brand name over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's DC and Bi-Energy equipment are emission-free, quiet machines capable of working in delicate work environments. Where the machine must be driven significant distances, like in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the benefits of a 48V DC machinery.
As opposed to any of the various kinds of aerial platforms, telescopic booms offer more horizontal reach overall. These machinery are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These equipment deliver the drive speed and supreme traction you need to be able to travel around the work site and job area.